Getting anything ranked highly in the search engines requires work, and doing that with a Squidoo lens is no different. You will need to do the same kind of first page research as you would normally do, but if all is a go then it is something you can achieve.
This happens to be the most obvious thing, but it’s surprising that many people don’t focus on it. Putting your keywords in the URL is the most basic step that you can take towards proper optimizing your lens for the search engines. Do not give up so easily if your exact keyword phrase is taken, then you can still manage to use it with a prefix or suffix. We do not recommend using hyphens or underscores as they may have a negative effect on the reader; but you never know. Usually people make only a handful of lenses, so which keyword phrase you ultimately choose to go with is a call only you can make.
You know that SEO work is never finished and is an ongoing affair, and that also applies to your lens. But one thing that is a real plus is that implementing SEO to rank your lens is not as intensive as for a typical site. If you notice under the “stats” section of your Squidoo lens, you’ll come across another tab that says “Traffic”. What you want to look for are the highly unique and unusual keywords, and usually long tail phrases, by which visitors to your lens found you.
Once you have that information – now what? Two things, here – developing an entirely unique lens from those terms, and alternatively you can write about them.
Now this may not seem like it’s directly related to getting your site ranked high on Squidoo – it actually is. We all know that arguments and controversies tend to get attention and draw people into discussion. You don’t have to write about something that’s rude or wrong, but connect the points and see what would get the people going. You can follow the trends on Twitter and other social media sites to find out the latest brewing controversy so that it becomes easier for you to choose your subject. This is definitely worth looking into because you could stumble onto something that really takes off and even generates a viral nature about it.
Never think that something like Squidoo lenses ranking highly is impossible because we know it is not.